Card stacking
What does it do?
- It basically ignores the negatives and only say about positives
- Explain that making an insurance program is good for everyone, but not saying the potential cost of the program.
- All advertisements do that to avoid people thinking a negative idea
- It basically ignores the negatives and only say about positives
- Explain that making an insurance program is good for everyone, but not saying the potential cost of the program.
- All advertisements do that to avoid people thinking a negative idea
Effective counter play
- Simply think about the negatives of the idea that the advertisement is trying to promote
- Identify that card stacking is actually used, as it is used so often we don't really know anymore.
- Simply think about the negatives of the idea that the advertisement is trying to promote
- Identify that card stacking is actually used, as it is used so often we don't really know anymore.